Founded by 2 time
Multi-Channel Merchant Award
winning Photographer
Joseph Genovesi in 2015.

H6D Highforge_0010.jpg

Joe Genovesi - When I was young, I would visit my dad at his greenhouses where he had a product photography studio for all the amazing and innovative ways he would use to market plants and flowers.  

In 2001 I ended up at the Miami Ad School on South Beach studying fashion and advertising photography. Darryl Strawser, the Director of Photography for the school, was not only my mentor but an amazing friend. I was instantly hooked, shooting anything and everything wherever I could! I assisted Darryl on his commercial shoots, not only during the shoot but in pre and post production.  I learned a great deal from him and because of it, I landed my first commercial client less than a year after graduation. 

I have photographed everything from Rubber Ducks to High end Apparel and Shoes. I have met some amazing people along the way and made many friends! PhotoGo is the culmination of lots of ideas, an amazing team and an undying passion to create amazing photography.

THE MIAMI HEART GALLERY-   I got a call from the Heart Gallery, they were short a photographer for a charity event and asked if I could make it - I jumped at the chance.  Little did I know, the press was there and I was shooting alongside Nigel Barker from Americas Next Top Model!  All that glitz and glam paled in comparison to getting to know the children on the shoot. Every child was adopted after our event.

This was the moment I realized I can use my photography skills like a super power!

BAKED INTO PhotoGo's SOUL - Orlando, FL is an amazing place to be a startup. Entrepreneurship is never easy, I read an amazing quote once: "Entrepreneurs are the crazy people who work 100 hours a week so they don't have to work a 40 hour week." Since Orlando helped PhotoGo so much, what better way to give back than to give back to its children by teaching commercial photography and entrepreneurial skills to foster children.